Craig was very attentive to my questions/concerns and did not try to make a sell but instead helped provide me with the information that I needed to help me decide what the right choice was for me. Chris was very responsive with my finance application and also helped me find the best deal on insurance and saved me a decent amount of money. These guys are professionals in every sense of the word. I will not hesitate to dp business here in the future when the time comes. (Employee: Craig Wickersham, Chris Waddell)

I stopped in to order some Tiger 800 parts and Mike was very helpful. Very knowledgeable and he even shared parts availability at Frontline, in the US, and if something needed to come from overseas. His outstanding customer service shined when I called back a few hours later realizing I made some errors in my order (my fault!!)! I felt so bad but Mike was super polite and cancelled my order so I could regroup. Looking forward to returning to Frontline for my Tiger and Bonneville needs. (Employee: Mike Byrne)

Everyone here,the ones that I've met,and those I've not,you guys and girl are spectacular! I brag about you and your store to everyone that will listen! I look forward to having a long and lasting relationship with you. (Employee: Chris Waddell, Bob Burcher)

Professional, knowledgeable, friendly, fast, accurate, great selection, great service!

Enjoyed my time talking with Pat and being entertained by the Hugh while I was waiting for serviced to be done. Give me a call when you get the new K1600Gtl in stock like to take a test ride (Employee: Pat Metheny, Tiffani Leary)

Wanted to thank all the fine people at Frontline EuroSports, in Salem VA (next to Roanoke), for my recent Ducati Diavel 1260S delivery. Craig did a fantastic job helping me with the initial build/order and keeping me abreast of delivery ETA. Tiffany and the service team built and set up the Beast and Chris helped me w/a seamless closing transaction. This is the first moto I have bought from Frontline, but I have been servicing my motos w/them for many years. Working w/Tommy on my annual service pick-ups and deliveries is always easy and very helpful to me bc I am located a fair distance from the service team. Thanks everyone! CU out There! (Employee: Craig Wickersham)

My Triumph Bonneville T120 Black is everything I hoped it would be. I put 100 miles on it in my first day! Craig is very easy to talk to, very knowledgeable and not pushy like salesmen can be. I'm recommending Triumph and Frontline Euro to all my friends. (shout out to whoever decided to list ALL the detailed specs for every bike you sell on your website, more than is on most manufacturers websites. That alone helped me make my decision to come here instead of any other dealer in the Roanoke area) (Employee: Craig Wickersham)

I went in to test drive my dream bike and they were more happy to oblige. Very friendly staff and they answered all the questions I had. Financing was very easy and fast and they even found me a very good deal on insurance to! 10 out of 10 would recommend them to my friends (Employee: Craig Wickersham)

I went in to test drive my dream bike and they were more happy to oblige. Very friendly staff and they answered all the questions I had. Financing was very easy and fast and they even found me a very good deal on insurance to! 10 out of 10 would recommend them to my friends (Employee: Craig Wickersham)